Dalí Universe on London's South Bank introduces multilingual audio guides reaching our key foreign visitors.

The new multilingual Dalí Universe audio guides have been launched in English, French, German, Italian, and Spanish reaching out to the key European markets (London Overseas Visitor survey spring 2004, Visit London). The new audio guides are the first of their kind in the UK - the Orpheo model uses state of the art technology that allows visitors can create their own interactive tour in their own language exploring Dalí symbolism, theory and philosophy.

Dalí Universe introduces multilingual audio guides to improve accessibility to domestic and non-English visitors, embracing the multicultural diversity that London and Dalí attracts.

Andrea Pedroni, Managing Director of County Hall Gallery said,

"Dalí's popularity transcends age and nationality. The new multilingual audio guides have a dimension that transports the listener into Dalí's surreal world through his own words."

Dalí Universe exhibition has the world's largest collection of Dalí sculptures and covers 50 years of surrealism including graphics, illustrations, watercolours, furniture and crystal.

"Every morning when I wake up, I experience an exquisite joy - the joy of being Salvador Dalí - and I ask myself in rapture, 'What wonderful things this Salvador Dalí is going to accomplish today?"- Salvador Dalí
listen to this quote as audio from the exhibition:(131k)

Notes to Editors:

About Audio Guide: Suppliers ATS Heritage, Orpheo model uses latest in audio technology. Full length audio tour is 90 minutes Dalí Universe is the first in the UK to use Orpheo.

The Dalí Universe is the world's largest and most important exhibit of sculpture by the artist, curated by close personal friend Beniamino Levi. The exhibition consists of Dalí's own creations, including huge melting clocks and anthropomorphic sculpture, hundreds of illustrations and surreal furniture notably the lush Mae West Lips Sofa - and the monumental Spellbound canvas commissioned for the 1945 Hitchcock film of the same name.

County Hall Gallery is a new generation art gallery Home of the permanent Dalí Universe exhibition, featuring a fine art sales consultancy with works by Dalí, Picasso & Chagall available for purchase, a dedicated corporate events service and a temporary exhibition space - The White Space - that has featured past exhibitions including the blockbuster Marilyn Monroe: Life of a Legend and Visions of Freedom, a charitable human rights retrospective.

For more information please contact

Nnenna Oleforo, County Hall Gallery

	020 7450 7619
	nnenna@countyhallgallery.com

ATS Heritage

02392 595000